📰 10 Smart Ways to Boost Your Earned Media in 2025 Struggling to get your brand featured in the media? You’re not alone. Between declining newsroom staff and overflowing journalist inboxes, getting noticed is harder than ever. But the solution isn’t to shout louder—it’s to work smarter. Here are 10 proven strategies to strengthen your media relationships and get your stories the coverage they deserve. 1. 🎯 Do Your Research First Before you send a single pitch, build a list of journalists and influencers relevant to your niche. Use a media database (or even LinkedIn and Twitter) to understand their beat, preferred contact method, and what topics they care about. Tip: Check editorial calendars to plan your pitches around publishing schedules. 2. 💬 Build Social Media Connections Following, commenting, and sharing journalists’ work can help you build genuine relationships over time. Don’t just pitch—engage with their content thoughtfully. Tip: Tag them in relevant shares or ...
