10 Smart Ways to Boost Your Earned Media in 2025

📰 10 Smart Ways to Boost Your Earned Media in 2025

Struggling to get your brand featured in the media? You’re not alone. Between declining newsroom staff and overflowing journalist inboxes, getting noticed is harder than ever. But the solution isn’t to shout louder—it’s to work smarter.

Here are 10 proven strategies to strengthen your media relationships and get your stories the coverage they deserve.

1. 🎯 Do Your Research First

Before you send a single pitch, build a list of journalists and influencers relevant to your niche. Use a media database (or even LinkedIn and Twitter) to understand their beat, preferred contact method, and what topics they care about.

Tip: Check editorial calendars to plan your pitches around publishing schedules.

2. 💬 Build Social Media Connections

Following, commenting, and sharing journalists’ work can help you build genuine relationships over time. Don’t just pitch—engage with their content thoughtfully.

Tip: Tag them in relevant shares or mention them in your blog commentary.

3. 📢 Boost Brand Visibility

Turn product launches, milestones, or social campaigns into opportunities that catch journalists’ eyes. Provide shareable social posts to boost word-of-mouth visibility.

4. 🧠 Become a Thought Leader

Write content that links your brand to trending industry topics. Use charts, videos, and infographics to grab attention and show authority.

5. 🤝 Connect in Real Life

Personal connections go a long way. Invite journalists to events or panels where they can engage with your brand directly. Or sponsor local newsworthy events in your community.

6. 🌍 Show You Care

Journalists respond well to genuine community initiatives. Align your actions with your values and highlight your impact—not just your logo.

7. 📧 Master the Pitch

Keep your pitch clear and focused. Include a unique story angle, a compelling stat or fact, and make sure your contact details are easy to find. 100–300 words is the sweet spot.

8. 🔎 Know How They Like to Be Contacted

Most journalists prefer email, but others might connect better in person. Avoid cold-calling unless the journalist knows you.

9. 📬 Follow Up—Just Once

Don’t just ask “Did you see my email?” Instead, add value—like a new stat, source, or update. Only follow up once to avoid being flagged.

10. 📖 Focus on the Story

No pitch works without a real story. Make sure your news is relevant, interesting, and worth the journalist’s time. If it excites you, it’s more likely to interest their readers too.

✅ Final Thought

Building media coverage is a long-term game. Focus on relationships, deliver value, and present your story in a way that truly matters. The headlines will follow.